Résumé

Linda E. Danaher
www.linkedin.com/in/lindadanaher  •  www.danaherdesignusa.com  Linda@danaherdesignusa.com

ENTERPRISING CREATIVE DIRECTOR
Providing creative solutions that mean business.

Executive Summary
Delivering results to the bottom line for Fortune 500 Companies, non-profits and startups.
Provider of smart solutions to reduce costs and produce new sources of revenue. Accomplished at creating award-winning design, branding and marketing programs. Trusted partner with C-Level Executives and collaborator with all management levels. Excellent ability to hire, inspire and direct a creative team. Strong technical ability and creative writing skills.

Critical Competencies
Creating Visual Concepts and Solutions • Global Marketing and Branding Strategy • Strategic Partnership Marketing • Team Building, Mentoring and Directing • Project Management • Creative Ideation, Presentation and Writing • Licensing, Trademark and Copyright Practices

PROFESSIONAL EXPERIENCE

Creative President, Danaher Design, LLC    2003-present
– Project management and creative direction for www.WeissMetal.com. Team leader for new branding, web design and social media marketing. Integrating marketing solutions for multiple channels
– Turned opportunity into profit by producing partner marketing program for Lincoln Mercury, California and Hyatt Regency, Lake Tahoe. Successful results insured the program was repeated the following year
– Developed new brand identity for American Parkinson Disease Association and Alliance Trust Company. Increased awareness and business through integrated marketing strategy
– Won over Nanoholding, Inc. with a dynamic presentation. Developed marketing plan, brand positioning and multi-sized product package concept for Nanoxir® series of nutraceuticals
– Increased business through website, SEO, blog and social media for www.FELAattorney.com. Achieved top organic ranking position, out of 1.3 million results, on Google searches for “FELA attorney”
– Generated the branding and online product ordering solution for www.1stAidandSafetyStore.com, which was sold for a profit after two years
– Clients: Berry-Hinckley, College of Staten Island, Lambertson Industries, PrintMasters, Snug Harbor Cultural Center, Staten Island Botanical Garden, Travel Impressions, and Wells Fargo

Creative Director/Art Director, Media Strategies, NV  2004-2006
– Managed and hired videographers, photographers and printers for small, growing media agency
– Press release, advertising and promotional writing for newspaper ads, posters and websites
– Created Award-winning marketing for Majikal Productions and direct marketing for Sterling Motors

President and Creative Director, Island Communications, NY  1997-2003
– Analyzed and provided a unique solution for The New York Chinese Scholar’s Garden by creating dual-language Interpretive Guide and saved 50% on marketing budget
– Mitigated a tense situation for Avis by developing a speech and video tribute to Charles Kuralt after his untimely death, prior to speaking at ASTA Congress, Scotland. Results secured our development and management of Avis’ Annual Report, direct mail campaigns and corporate awards program branding
– Clients: Bristol-Myers Squibb Co., NY NJ Minority Purchasing Council, The Long Island Ad Club, Staten Island Botanical Garden, Historic Richmond Town, Yellow Book, and Wyeth (acquired by Pfizer)

Senior Art Director, Bristol-Myers Squibb Company, NY  1989-1997
– Managed and produced global image advertising, quarterly/annual reports, trade show and video for the pharmaceutical, nutritional, medical device and consumer products areas. Managed budget of $1,000,000
– Saved the company over $63,000 per yr. on diversity brochure by producing the project internally
– Reduced cost of advertising by featuring actual patients, friends and physicians instead of models
– Reported to Director of Communications and communicated directly with CEO’s office
– Implemented and governed worldwide Corporate Brand and Graphics Guidelines
– Hired, directed and mentored designers, photographers and assistants.

Art Director, Freelance Consultant, NY  1987-1989
– Provided distinct design solutions and direction for tri-state area companies and The City of New York.
– Clients: City of New York Department of Parks and Recreation, Downtown Flushing Development Corp., Forest Hills Chamber of Commerce, Howard Blankman Public Relations, Summit Advertising & Marketing, Target Marketing & Research and Yankees by the Numbers.

Sr. Designer/Art Director, Manufacturers Hanover Trust (acquired by Chase), NYC 1982-1987
– Designer and project manager for production of annual report, quarterly reports, promotional and editorial designs, MH sponsored programs, publications, and special events
– Clients: City of New York, Fraunces Tavern Museum, NYC Marathon, 16 Days of Glory (Official Film of the XIII Olympiad), and Westchester (PGA Golf) Classic

OTHER EXPERIENCE

Adjunct Professor, SUNY Farmingdale, NY  2002-2003
Professor of Digital Media, Department of Visual Communications.
– Created course syllabus and developed all testing materials

Designer/Illustrator, The Design Source, NYC
– Sought out by the owner, a past professor at Parsons, to developed exclusive ideas, designs, packaging  and illustrations for Mattel, Fisher Price, Knickerbocker Toys, Minerva Books, McGraw-Hill, Random House, Macmillan, and Holt, Rinehart & Winston. Developed concepts for National Retail Jewelers’ Assoc.
– Created educational engineering kit package design for AT&T, directed to high schools and targeted to teenage women. The solution exceeded desired results and received two awards

EDUCATION AND PROFESSIONAL DEVELOPMENT

BFA Communication Design, Parsons, NY
AAS Visual Communications, SUNY Farmingdale, NY

Software Proficiency: Photoshop, Illustrator, InDesign, Dreamweaver, Flash, QuarkXPress, MS Word, PowerPoint, Excel and Access, Acrobat Pro and Filemaker Pro
Working Knowledge: XHTML, CSS, PHP, Javascript, SQL for MS Access, C# and C++

HONORS AND AWARDS

Communicator Silver, PrintMasters Logo, 2013
Communicator Silver, PrintMasters Direct Marketing, 2013
Davey Awards Silver, Corporate Identity Alliance Trust Co., 2012
Hermes Creative Gold, Design, BNI, 2012
Communicator Silver, Corporate Identity, Alliance Trust Co., 2012
Communicator Silver, Promotional Marketing, 2011
Hermes Creative Gold, Branding, Green & Me, 2011
ADDY Silver, Promotional Design/Writing/Illustration, 2009
Summit Silver, Re-branding, Morales & Assoc., 2007
MarCom Creative Gold, Marketing, Lake Tahoe Food & Wine Festival, 2005, 2006
Communicator Silver, Web Design, Functionality 2006
Communicator Silver, Concept/Illus/Design, LT Food & Wine Fest, 2006
MarCom Creative, Effective Marketing, Majikal Productions, 2005
Communicator Excellence, Lincoln Mercury & Hyatt Ad Campaign, 2005
ADDY Gold & Communicator Silver, Kick It! (N. Lake Tahoe TV) Animated Logo, 2004
ADDY Silver, Wild Encounters Photography Promotion, 2004
BOLI Award, Promotional Design/Writing/Illustration, 2004
Communicator Excellence and BOLI Gold, The Long Island Ad Club Branding, 2004
Communicator Silver, Historic Richmond Town Banner Series, 2003
BOLI Gold, The NY Chinese Scholar’s Garden Brochure, 2000
BOLI Bronze, Yellow Book USA, Direct Marketing, Illustration, 1999
BOLI Merit, Outstanding Advertising, Bristol-Myers Squibb, 1998

RECOGNITION

Six logos are featured under Island Communications (previous company) in the Big Book of Logos.
Illustrations and logos are featured in the Directory of Illustration 15 and Directory of Illustration 16.
Recognized in the Honor’s Edition of the Manchester Who’s Who Executive and Professional Registry.

Memberships, Affiliations and Community Contributions
Society of Children’s Book Writers and Illustrators (scbwi), Business Network International (BNI), Ambassador and Secretary/Treasurer for Sierra Executives Chapter (past President).
Donated branding, promo and volunteer services to Juvenile Diabetes Research Foundation for 5 years.

Additional Interests
Volunteer teacher Martial Arts (Earned 1st Degree Black Belt, Jutitsu/Ninjitsu, 2011), skiing, writing/illustrating children’s books, fine wine and gourmet cooking.