A creative director should be an expert at delivering presentations. All too often I have been submitted to PowerPoint presentations that take a painfully long time to get to the point. They are usually filled with charts, graphs and diagrams that are illegible, even when projected on a screen.
Poor presentations are filled with acronyms and jargon that the audience may or may not understand. Most often, the presenter wants to present everything they know about the subject, much to the viewer’s disappointment.
The right presentation can make your ideas soar!
The best presentations are the type that entertain and inform with clear, concise communication. As a writer and creative director, I understand the value of a professional presentation that WOWS the audience. It’s important to show your audience the power of an idea – one that can soar and take their business to new heights. A great presentation can make the difference between getting new business or confusing your prospect.
Linda Danaher 